Optimization is my love language. I’m a strategic digital leader with over 10 years of experience transforming business goals into digital experiences that drive measurable impact. I specialize in building collaborative teams, streamlining processes, and using data to inform decisions that move the needle. With deep expertise in MarTech, I integrate complex tech stacks and optimize user journeys to ensure digital channels deliver real business value.

My approach is rooted in understanding how every team and function operates. I believe in solving problems at the source, connecting the dots across departments, and stepping in wherever needed to keep momentum strong. I’m a team-first collaborator who values transparency, clarity, and results.

Career History →
Technology →
Certifications →
Testimonials →

Career History

Visier Inc (2020 – Present)

Sr. Manager, Digital Experience
December 2023- Current

  • Own end-to-end website strategy, aligning business goals, user needs, and industry best practices to increase engagement and drive qualified leads.
  • Manage web tech stack including GA4, GTM, Contentful, Demandbase, Qualified, and Hotjar; ensure seamless integration and internal enablement.
  • Deliver data-driven insights across marketing by creating custom GA4 dashboards, tagging for conversion, and building reports to inform campaign optimization.
  • Oversee project intake and delivery operations using Asana, improving visibility, velocity, and prioritization of marketing projects.
  • Develop and execute a feature roadmap in collaboration with design and engineering, balancing quick wins with long-term enhancements.
  • Act as the primary stakeholder liaison, ensuring alignment across content, brand, marketing, and engineering teams while championing digital best practices.
  • Partner with UX/UI to create user-centered experiences rooted in research and design systems.
  • Lead content governance, ensuring website content is relevant, strategic, and up-to-date.
  • Manage and mentor a cross-functional team (Sr. UX Designer & Lead UI Developer), fostering a culture of ownership, collaboration, and continuous improvement.
  • Champion a data-first, performance-driven mindset within the marketing org, resulting in improved conversion rates, operational efficiency, and marketing attribution clarity.

Marketing Technology & Analytics Manager
April 2022- December 2023

  • Owned and managed a comprehensive marketing technology stack, including Marketo, Salesforce, GA4, GTM, Demandbase, Hotjar, Qualified, and Contentful.
  • Evaluated, implemented, and optimized marketing tools and integrations to enhance campaign performance and team efficiency.
  • Acted as the primary liaison between internal stakeholders and external martech vendors to ensure seamless tool adoption and support.
  • Maintained accurate and scalable data flow across platforms, ensuring alignment with business objectives and marketing strategy.
  • Designed and maintained dashboards and custom reports in GA4, Salesforce, and Looker Studio to monitor KPIs such as traffic, conversion, lead quality, and engagement.
  • Defined and enforced data governance standards, ensuring data integrity and consistency across marketing systems.
  • Partnered with marketing and sales teams to refine lead scoring models, attribution frameworks, and funnel performance tracking.
  • Trained and supported marketing team members on tool usage, campaign setup, analytics interpretation, and workflow best practices.
  • Collaborated with demand generation, digital, and content teams to optimize campaign performance, landing page conversion, and audience targeting.
  • Identified and implemented process automation opportunities to improve operational efficiency and scalability.

Revenue Operations, Salesforce Lead
October 2020- April 2022

  • Administered the Salesforce platform across Marketing, Sales, and Customer Success teams, ensuring alignment with business processes and cross-functional needs.
  • Documented system configurations, workflows, and administrative processes to support long-term scalability and team adoption.
  • Identified areas for operational improvement, led process redesign initiatives, and developed new workflows to increase efficiency and reduce manual effort.
  • Provided strategic guidance on the adoption of new policies, tools, and processes, ensuring smooth change management and stakeholder alignment.
  • Recommended and implemented process improvements that impacted multiple teams, systems, and business functions, resulting in streamlined operations and improved data flow.
  • Defined project scope and objectives based on business needs, while evaluating the downstream impact of changes across systems and departments.
  • Owned administration and enablement for key MarTech platforms, including:
    • LeanData: Lead routing and lead-to-account matching configuration
    • ZoomInfo: Enrichment setup and integration with Salesforce
    • Altify: Sales process customization and maintenance
    • DataGroomR: Data governance and hygiene enforcement
  • Maintained Salesforce data cleanliness and enforced data governance best practices across the organization.
  • Scoped and delivered solutions to internal business problems, evaluating and implementing new tools when required to meet operational goals.
Skillsoft, Ltd (2015 – 2020)

Marketing Operations Lead
December 2017 – October 2020

  • Identified opportunities for process improvement within Marketing operations and developed new workflows to enhance efficiency and team productivity.
  • Led implementation of new tools across the Marketing organization—including MS Teams, Smartsheet, and Asana—providing training, support, process documentation, and best practices for advanced features.
  • Managed new product and vendor onboarding initiatives in partnership with Salesforce Admins, Business Apps, and IT Operations teams, ensuring seamless integration and user enablement.
  • Represented Marketing on cross-functional teams to improve transparency, collaboration, and communication across departments.
  • Created and consolidated executive-level presentations on behalf of Marketing for C-level stakeholders, ensuring alignment on strategic initiatives and performance insights.
  • Designed and implemented a new reporting process, including the creation and testing of custom Salesforce objects to support accurate and actionable data tracking.
  • Led a comprehensive data integrity initiative, including deduplication, field validation, and replacement of outdated data across all Salesforce records and departments.
  • Built custom reports and reusable templates for the IVS and Sales teams to streamline performance tracking and decision-making.
  • Spearheaded the development, testing, and launch of a new marketing attribution funnel, aligning campaign tracking with sales outcomes and performance metrics.
  • Created compelling PowerPoint decks to communicate key marketing attribution insights to department leaders.

Customer Insight Analyst
June 2017 – December 2017

  • Created custom reports and reusable templates for the IVS and Sales teams, ensuring consistent, accurate, and timely reporting.
  • Completed an end-of-year Win/Loss analysis using advanced Excel techniques, delivering a clear and actionable summary for business stakeholders.
  • Transformed complex, hard-to-interpret datasets into easy-to-understand visual reports and presentations using advanced Excel functionality.
  • Designed and implemented a new reporting process for the Marketing team, including the creation and testing of custom Salesforce objects to support more efficient data tracking and analysis.

Marketing Sales Support
September 2016 – October 2017

  • Collaborated with corporate marketing to align messaging, tools, and campaign strategy with the objectives of the lead generation and sales teams.
  • Provided expert-level support and execution in CRM (Salesforce) and marketing automation tools, particularly Marketo, to drive campaign success and sales enablement.
  • Created, managed, and optimized Sales Insight email templates tailored to client trends, campaign focus areas, and business goals.
  • Partnered with sales leadership to build and refine the sales pipeline, contributing to improved qualification and conversion rates.
  • Executed and supported a wide range of lead and demand generation campaigns, contributing to revenue growth and improved marketing ROI.
  • Managed and maintained data integrity in Salesforce.com, ensuring accurate and complete records of communications with new and prospective clients.
Other Roles that have contributed to my experience

Skillsoft, September 2015-2016: Customer Success Manager
Salesforce, April 2014- September 2015: Success Agent Analyst

Technology and Tools

Marketing Automation & CRM’s

  • Salesforce (administration, data integrity, custom objects, reporting)
  • Marketo (marketing automation, Sales Insight templates, lead nurturing)
  • Bizible (marketing attribution)
  • LeanData (lead routing, lead-to-account matching)
  • ZoomInfo (enrichment and integrations)
  • Altify (sales process configuration)
  • DataGroomR (data hygiene and governance)

Analytics and Reporting

  • Google Analytics 4 (GA4) (custom dashboards, performance tracking)
  • Matomo (dashboards and web behaviour tracking)
  • Google Tag Manager (GTM) (site tagging, conversion tracking)
  • Looker Studio (dashboard and report creation)
  • Advanced Excel (data modeling, reporting automation, Win/Loss analysis)

Web Content & Management

  • Contentful (headless CMS, content structuring)
  • Netlify (deployment platform for headless/JAMstack sites)
  • Gatsby / Next.js (static site generation frameworks)
  • HTML/CSS (basic understanding)
  • JAMstack principles (architecture knowledge)
  • Qualified (chat-bot, web journey experience)
  • Hotjar (web interaction optimization)

Certifications

Testimonials

Certified Agile Trainer & Coach | Asana Ambassador & Trainer | Scrum Master | Graphic Designer

  • Jesse is one of those people that you always want to make sure you have on your team. She is hardworking, a team player and will go above and beyond on any task she takes on. If something new needs to be figured out, she’s on it. When moving into my new role, she helped train me on processes and tools, troubleshot things with me, and was there for endless support. I would not be where I am without her. I would definitely recommend Jesse for any role that she was interested in taking on, whether she has a ton of experience or not, she will be a master in it soon.


Sr. Director, Revenue Operations at Visier Inc. | MBA

  • If I could pick one person to work with on a project, it would be Jesse. She is incredibly knowledgeable with data, Excel, and Salesforce, and if she encounters something new, she is not afraid to research and learn new skills. Jesse has to be one of the most productive people I have had the pleasure of working with. If I have a question about an obscure Excel feature, I go to Jesse. If I need help rolling out a new process or system, I go to Jesse. If I need a second set of eyes on data before a presentation, I go to Jesse


Director of Demand Generation at Visier Inc.

  • Jessica constantly shows she can take on any challenge. Managing the marketing tech stack is more than process docs and vendor relationships. Getting internal team buy-in and early adoption of new technology is key to increasing team productivity and an organization getting their ROI. Jessica was essential in having our team embrace an Agile marketing framework. Not only did she help establish a new way of working, but she also trained a global marketing team on Asana and Microsoft Teams. She also has the most epic dad jokes. As a team member or leader, Jessica would be an asset to any team.